Manchester City FC in Shanghai
RD Content chose CIB as their Chinese partner for a video for Manchester City Football Club and their sponsor Visit Abu Dhabi during the club’s recent visit to Shanghai.
CIB brainstormed ideas with the RD creative team to find activities that would work as a “Culture Match” between China and Abu Dhabi. We then sourced local experts in silk, lion dancing and cooking to appear onscreen with Abu Dhabi TV personality Saoud Al Kaabi and create Culture Match challenges for the Manchester City players, including Raheem Sterling and Aymeric Laporte.
As well as providing the onscreen talent, crew and gear, CIB scouted the locations for what was a tightly scheduled but very fun shoot.