Inspiring Women

Redrawing the Balance

Production. Post-Production. 

CIB collaborated with the British Council and the Inspiring Women campaign to create a viral video “Redrawing the Balance” to encourage us to rethink our gender biases.

Director, Rachel Berkley, used her experience on China’s SuperNanny TV series to capture authentic reactions from a classroom of Chinese kids as they meet inspiring women working in male-dominated careers.

Illustration by: webadmin


Promos, Web